Frequently Asked Questions

• ESG's sales engineering team can quickly provide estimates based on your unique goals and property features. Our team will consider the variables described below to determine the investment requirements. 

• Costs are divided into two categories: equipment and infrastructure. 

• Equipment: The price of an EV charger varies based on power output, software features, and brand quality. LV2 charging stations range from 7.6kW to 19.2kW with their prices ranging from less than $1,000 to more than $15,000. LV3 charging stations offer a wider power range of 30kW to 600kW, with prices ranging from $20,000 to $400,000. 

• Infrastructure: Infrastructure cost is primarily driven by the power capacity available at your site, the distance from the power source to the equipment, and ADA compliant parking. Some properties need little site preparation for EV chargers while others may require more significant upgrades to panels or transformers, regrading of asphalt, longer trenching, and so on. 

1. Future-Proof Your Property
Installing EV chargers positions your property to meet accelerating demand. With California Advanced Clean Cars II Regulation requiring 100% of new car sales to be zero-emission by 2035, EV charging is shifting from a premium amenity to a baseline expectation. Properties without EV Chargers will become less competitive.

2. Attract and Retain Higher-Value Tenants, Employees, and Guests
EV drivers tend to have higher income profiles and actively seek locations that support charging. Providing this amenity improves tenant retention, increases lease appeal, and strengthens your positioning against comparable properties.

3. Create a New Revenue Stream
Parking spaces can be converted into income-generating assets. Through user fees, energy markups, and potential incentives (e.g., Low Carbon Fuel Standard [LCFS] credits), EV charging can produce recurring revenue. This additional cash flow can directly enhance property valuation.

4. Increase Property Value
EV infrastructure is increasingly viewed as a capital improvement. Income generation combined with future readiness can improve NOI, which directly impacts asset valuation, particularly for multifamily, retail, and hospitality properties.

5. Gain Visibility and Organic Traffic
Public-facing stations are listed on major platforms such as PlugShare and ChargePoint App. This creates passive marketing exposure, drives incremental foot traffic, and can increase dwell time at your location.

In many cases, projects achieve an ROI in under two years. Actual payback periods vary depending on site conditions, particularly if electrical infrastructure upgrades or significant site preparation are required.

Following a site assessment, ESG will develop a customized ROI analysis based on your property’s electrical capacity, parking layout, utilization potential, and available incentives.

To explore ROI in more detail contact our team to speak directly with a consultant.

Revenue is driven by several key factors: the number of charging ports installed, charger power (speed), pricing strategy, and, most critically, utilization (driver demand at your site).
 

ESG provides a tailored revenue analysis for each property based on real-world usage assumptions, local EV adoption, and site-specific demand drivers.
 

As a representative example, a site with four Level 2 chargers (approximately 12 kW each) can generate roughly $50,000+ annually under strong utilization conditions.
 

For a more detailed breakdown contact our team to speak directly with a consultant.

In many cases, properties qualify for incentives at the Utility Company, state, and federal levels. Eligibility depends on factors such as location, electrical capacity, property type, and how the chargers will be used.

ESG can quickly assess your site and identify all available incentives, including Utility Company rebates, federal tax credits, and applicable state programs.

Additionally, ESG can help you monetize ongoing programs such as California carbon credits (LCFS), which can generate recurring revenue over time.

To learn more about carbon credits contact our team to speak with a consultant.

EV charging incentives are available through multiple programs at the Utility Company, state, and federal levels. Identifying the right combination, and navigating the application process, can be complex and time-sensitive.

ESG handles this process on your behalf. We identify all relevant rebates for your property, prepare and submit the required documentation, and manage the application from start to finish.

To get started, simply provide ESG with your site address. Our team will evaluate your eligibility and handle the groundwork for you.

ESG offers a fully-integrated, turnkey solution backed by local expertise and certified partnerships. As a regional provider, ESG understands local utilities, permitting authorities, and incentive programs, allowing projects to move faster and with fewer complications.

Our team manages the entire process, including incentive identification, equipment selection (as a certified dealer/partner), site assessment, engineering, permitting, installation, and activation. We also provide ongoing service and maintenance to ensure long-term reliability and performance.

Working with a local, experienced, agile partner ensures accountability, faster response times, and a streamlined project from initial concept through long-term operation.

EV charging projects typically follow three phases:

• Planning & Engineering (4–5 weeks): Site assessment, electrical design, and permit-ready engineering plans are completed.

• Permitting (6–10 weeks): This is the longest phase, where the city reviews plans and requires revisions to secure approvals.

• Construction & Installation (2–3 weeks): Equipment is installed, electrical work is completed, and the chargers are energized and activated.

ESG manages each phase to keep the project moving efficiently. In most cases, total project timelines range from approximately 3 to 4 months, depending on site complexity and permitting timelines.